ADIDAS 3 STRIPES

Developed from a D&AD Shift brief by Adidas, this campaign aimed to build community and celebrate the diverse personal stories of people across Sydney. “3 Stripes, Many Stories” showcased ambassadors, local sportspeople, everyday movers, creators, and community leaders, connecting East and West Sydney, two communities that rarely interact, with Adidas as the unifying link. I was responsible for the design and art direction, shaping the visuals, storytelling, and overall creative direction of the campaign.